Executive Summary
Year 1 Target
$250K ARR
Total Market (TAM)
1.2M Users
B2C LTV:CAC
20:1
Gross Margin
85%
Mission
Transform global mental health education by making high-quality CBT training accessible, scalable, and effective through AI-powered practice and feedback.
Core Pillars
- ????Training: Expert-led micro-courses.
- ????Practice: Unlimited AI simulations.
- ????Supervision: Instant, data-driven feedback.
The Scenario
You are a therapist in an initial session. Your client, "Alex," is a university student struggling with social anxiety. Your goal is to use Socratic Questioning to help Alex explore their automatic negative thoughts.
Step 1: Learn (Micro-Training)
Key Technique: Socratic Questioning
This technique helps clients discover their own insights by asking open-ended questions rather than providing direct answers. It encourages self-examination of thoughts and beliefs.
Example Question Starters:
- "What's the evidence for that thought?"
- "Is there an alternative way of looking at this?"
- "What’s the worst that could happen, and could you cope?"
Step 2: Practice (AI Simulation)
Step 3: Get Feedback (AI Supervisor)
Analyzing your session...
Preview Complete!
You've experienced the core of CBTLAB. Our full platform expands on this with a vast library of courses, hundreds of cases, detailed analytics, and instructor dashboards.
Business Model
Pricing Strategy
Free Tier
10 AI Cases/Month - To drive top-of-funnel.
Premium (B2C)
$49/mo
Unlimited AI practice & course access.
Institutional (B2B)
$24K/yr
100+ seats, instructor dashboard, support.
Unit Economics
B2C (Individual User)
- CAC: $30
- LTV: $600
- LTV:CAC Ratio: 20:1
B2B (Institution)
- CAC: $2,500
- LTV: $120,000
- LTV:CAC Ratio: 48:1
Go-to-Market Strategy
Channel Mix: 70% B2C / 30% B2B
Lead with individual users to validate PMF, generate testimonials, and create bottom-up demand for institutional sales.
B2C Channels (70%)
- Reddit/Discord: Engage in student communities.
- University Clubs: Sponsor psychology clubs.
- Social Media: Educational CBT content.
- Referral Program: "1 month free per referral".
B2B Channels (30%)
- Faculty Outreach: Direct LinkedIn engagement.
- Webinars: "Faculty Time-Saver" sessions.
- Pilot Programs: Low-risk, 50-seat trials.
- Conferences: Presenting at APA and ABCT.
Product Roadmap & 10-Year Timeline
Phase 1: MVP & Validation (Months 0-6)
Focus: Prove the core loop.
- CBT Fundamentals course
- 20 curated cases & basic AI case generator
- Basic AI feedback scorecard
Phase 2: B2B Ready & Retention (Months 6-12)
Focus: Build for institutional sales.
- Instructor Dashboard
- Gamification (streaks, badges)
- 50+ case library
Future: Years 3, 5, 10
- Year 3: Market Leadership ($2.5M ARR).
- Year 5: Category Dominance ($25M ARR).
- Year 10: Market Ownership ($100M+ ARR).
Competitive Landscape
| Competitor | Weakness | CBTLAB Advantage |
|---|---|---|
| Beck Institute | No practice or real-time feedback. | Interactive simulations & instant AI feedback. |
| Psychwire | Static, passive learning model. | Active "Learn-Do-Review" loop. |
| Lyssn.io | No learner simulations; B2B only. | Full stack (practice + analytics); B2C entry. |
| Standardized Patient Labs | Expensive, low-scale, scheduling friction. | 24/7 on-demand AI avatars. |
Implementation Priorities (Next 60 Days)
Product & Market Validation
- Launch "CBT Fundamentals" with 20 curated cases.
- Deploy basic AI feedback system.
- Onboard 50 beta users from target US graduate programs.
Go-to-Market Execution
- Execute targeted Reddit campaigns.
- Schedule and host 2 university faculty demo webinars.
- Launch referral program for early adopters.
Success Metrics (End of 60 Days)
Target: 50 Beta Users | 5 Paying Customers | 1 Signed Pilot Agreement
